CLIENT - Cheetos, a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo.
CHALLENGE - To get university students to add their details to the Cheetos mailing list by entering into a competition for a school time supply of free snacks. The contest was designed to collect email addresses from this key demographic to send them coupons and promotions from Cheetos and keep the Cheetos brand top-of-mind.
SOLUTION - I kept the ad to the point and free from clutter. College students are way too busy studying and having fun to be interested in the finer details, they want to know what they can get and how they can get it. And that's exactly the ad I created.