Working as part of a creative team this project included initial brand creation and concept, copywriting and content. The PDF below includes look book and swing tags.

Scroll the pdf to view...

CLIENT - Los Cojones Del Perro (the dog's bollocks) an unconventional streetwear label creating t-shirts and bags for men & women between the ages of 18 to 40 in Cape Town and Johannesburg in South Africa.

CHALLENGE - To create the persona and voice of the brand as having an 'anti-sheep mentality.' To create a story and a vibe to the clothing brand that attracts fashion buyers,customers and followers of it's unconventional philosophies.

SOLUTION - I created a persona, attitude and voice for the brand that was hip, relevant and unconventional. I worked with the design team to create innovative concepts for a look book for fashion buyers. I also did the creative and copy for the website (including online product description), and creative and copy for  labels and swing tags.