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Creation of brand persona & concept, including all copywriting and content.

CLIENT - Los Cojones Del Perro (the dog's bollocks) was an unconventional street wear label in Cape Town, South Africa. I created the persona and voice of the brand with an 'anti-sheep mentality.' I was in charge of all copy and content, continuing to create a story and a vibe that attracted buyers, customers and followers of its unconventional philosophies.

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